Ecommerce Marketing Sales Techniques For Your Brand
In ecommerce marketing: all sales, transformations and increased brand awareness are critical. Especially with how accessible it is now – almost everyone can set up an online Platform to offer their products and services which is one of the great things about establishing an ecommerce business.
If you’re new to ecommerce, you might miss some simple ecommerce hacks.
Are you constantly struggling to actually get customers? You may need some conversion hacks for ecommerce.
If the problem is traffic, then these growth hacks for e-commerce could be what will scale your e-commerce store.
Indeed, the right improvements will enable your e-commerce shop to increase its sales by 460% (as Toak did), increase subscribers by 900 percent, or make $100,000 in just 3 months (like Eat Me Guilt Free) (like Silver Street Jewellers).
We will show you how to do that, if you want similar results. Let’s get directly into the e-commerce hacks that you can set up to support your conversion and sales overhead.
Create a fear of missing out effect
The fear of missing out (also known as FOMO) is a social phenomenon which can be used to boost sales in e-commerce. FOMO essentially affects the decision making of the shopper so that they can be led to purchase something, which they may have put off until later.
This is usually done with urgencies on a website within e-commerce:
A number of plugins and apps are integrated into an ecommerce website to create FOMO, which you probably saw when you shopped.
Examples of creating FOMO are pop-ups that show a limited offer and a company expiry code.
You can also show carefully used items that other customers have recently bought, the number of people that have saved or seen a product and the number of items left in stock.
All these are fast e-commerce hacks that move you from someone who just browses to someone who thinks “these are popular and scarce, maybe I ought to purchase one after all?”
Black Friday offers, teasers, email messages, pop-ups and a short time window for shopping and using codes, provide FOMOs. It is the embodiment of an approach “once it’s gone.”
Look at our Tips for the Black Friday — remember that the biggest ecommerce sales event of the year, Black Friday, is never too early to plan for.
Find out how to better understand your customer mentalities. Check out our previous blog about the various stages of a customer
Use Omnichannel Marketing
If you haven’t heard of marketing omni channels, this could be a great way to increase sales of eCommerce. It is your practise to make one and the same experience across all channels using all your channels. And it’s all included, as its name suggests, in-store, at-sales and online.
Not to be confused with multichannel marketing, it sends your customers a straightforward message to promote transactions and sales, to create a single brand voice and to enhance brand recognition before competitors.
Push notifications or SMS containing an offer could be used to turn an in-store shopper into a person who is willing to sign up for an email to receive a special offer for use in-store.
An additional good example to build into an ecommerce store is to re-determine ads.
Convert site visitors to loyal customers using incentives
The use of incentives is one of the great ecommerce conversion hacks that turns a visitor into a customer. For example, if you are looking to navigate from your website, or have not yet made the check-offs, you have the data and customer voyage information.
For returning visitors or people visiting a certain number of pages in your store you can provide an exclusive discount code. You can even target clients, such as in your sales articles with a tailored message that encourages them to buy.
If you include an email registration in the process, it is even better. This gives you the opportunity to encourage and offer a potential customer in the future.
You know that if they took action on the grounds of this initial incentive, that would motivate them to buy in the future.
The visitors to the shopping centre have already shown their interest in your brand (and it has an impact on your traffic drive – both online and off-line), so you need to convert them into the next step.
Reduce Cart Abandonment
This is a huge feature when it comes to fast eCommerce hacks, because most eCommerce platforms take minutes to set up. When making a purchase, shoppers may easily become distracted and leave their items on their cart till they are remembered. In fact, up to 85% of cell phone shopping is discontinued.
Enter a handy reminder of what is on your cart with a push-based notification (or email if you have an account created) to remind you of your added items, strengthen your desire to buy them and convert them to check-outs.
Some electronic shops offer a reduced code rate, for example the example to the left of the above image, to drive the next step to purchase. Other shops reinforce scarcity messages and hope to move the shopper to buy their items in his cart. Around 48% of cart dropout emails have been opened, 21% have been clicked on and about 10% have an impact.
Cross-Sell and Upsell
A buyer may come to your site planning to buy just one thing. That doesn’t mean they have to leave with just one thing. One of the top ecommerce conversion hacks is to cross-sell and upsell. These ecommerce growth hacks can be done at the point of browsing, adding items to their cart or at checkout.
Cross-selling encourages customers to buy additional items. For instance, you could sell replacement laces or a leather purifier if you sell sneakers. Cross-selling emails sent by Omnisend actually achieved an average open rate of 31.8% in 2020, a CTOR of 11.9% and a remarkable conversion rate of 20.9%.
Upselling is where you promote the upgrade of the purchases by customers. You can choose a basic subscription package and you can use it to upsell a premium version with more services or benefits. For example, a customer could make a purchase which they will probably buy in future — can you offer a subscription service that gives them better value, but a long-term customer for you?
Comparison diagrams can be a great way to up-sell, especially if the price difference shows a significantly superior product or experience with a small increment, if you have similar goods, service levels or a subscription on offer.
The cross-selling or upselling is a real hint for e-commerce companies. If you have a customer on site, you can try to continue this conversion to increase the customer value for your business for a longer lifetime.
More information on how to create product recommendations to boost sales is available. In taking time to implement the initial plans, you can increase sales and the average order value significantly without giving the customers the feeling that they have sold or that they do not want or need to sell things.
Set up Retargeting Ads or Emails
In times like retargeting ads or email retargeting, there are opportunities for growth to drive e-commerce customers away. Retargeting ads can, like pop-ups on your very own website, target people at other websites who have not bought before you leave your website.
This is one of the biggest growth hacks for e-commerce as it allows you to target clients who are interested in your brand. You can target them anywhere else in their browsing habits and remember their great product or service.
Extra points if the incentive, bid or registration can also be incorporated, as that can considerably increase conversion and customer value in the long term.
You can re-target publicity via social media platforms (Facebook, Instagram, YouTube etc), Google, and other applications.
See these best practises in order to acquire new customers via PPC ads for the process and how you can configure your retargeting to convert. A good place to begin is to understand the best practices with PPC advertising. Take a look at our related blog for tips on PPC advertising.
Optimize Your Website
It’s bigger than you think when your website is optimized for your visitors. Here are certain things we talk about when we say optimising your website.
Search Engine Optimization (SEO)
Search Engine Optimisation is an important part of your e-commerce, and you have to rethink this as quickly as possible if you do not use it on your site. SEO is essentially the process of improving your website content and structure so that the number of search results can increase. SEO is a quality and quantity combination and uses powerful algorithms to match the search intent of the people and your website.
You need to know the keywords and search terms that customers use to search for their products, services and sites and to create appropriate content as part of your SEO strategy.
Not only are the search algorithms much more complex than now, they are not just to stuff as many keywords as you can on your website and hope for the best.
You should even try to harmonise content such as FAQ pages with the best SEO practises to drive traffic to your site and handle customer queries. Such results that focus on resolving issues and structure themselves in such a way that people actually talk can be an excellent way you serve your customer as a solution and take over the trend in online voice research.
Ease of scrolling
For all ecommerce sites, page speed is important. Google has indicated that page speed is one of the things its algorithm considers to be when it is placing its pages in the ranks. In fact, Google measures time for the first byte when looking at page speeding. There are indications. A slow page speed means search engines will crawl fewer pages, which could influence how your page is indexed.
Apart from Google, speed of the page is also important for users. The longer the pages are loaded, the higher the rate of rebound on these pages. It may also result in a time frame below average and can have an adverse impact on conversions.
You expect to load pages instantly and have all the information you need with fast Internet speeds and slick sites.
Accessible for smartphones
In our pocket, our hand or at least 5 metres from us, we all have mobile phones almost all the time. It is therefore reasonable for 73% of all online sales are predicted to be by mobile e-commerce in 2021.
Many websites for mobile users are still not optimised. Mobile, for the time being, depends on the device and has different screen sizes. Page speed is even more important for mobile phones, so images can be optimised, code can be minimised, the browser is cached and redirects reduced. Speak to the team that manages your web development if it all sounds unlike you (or if you have no team, you may want a pro who is able to assist).
When designing your mobile site, you should consider user experience. Do not make too small click-through links and boxes. They should also optimise titles and meta descriptions for mobile phones and optimise local searches since people are more likely to find services near them on mobile phones.
It should not be complicated or too long to set up these ecommerce hacks. You may need to plan and map initially, but we promise that in the end it’s worth it.
Even if you are not a web developer, most growth hacking for e-commerce is easily implemented.
The first step to getting visitors to your website is to convert visitors into customers by using these eco-commerce conversion hacks.
Want to know how you can grow your business? Book a free call with one of our business experts here.