11 Ways Mobile Commerce Will Help Your Business
One thing has always been certain in the ever-changing world of modern business: consumer demand is constantly moving to online shopping.
There are many advantages to that: customers do not have to leave their homes, they have access to various product variations and product addresses, and so on.
As a company owner, there’s no excuse if you’re still struggling to obtain new customers.
Because the new mobile trade scheme (or m-commerce) helps you and your customers to align in one framework.
Mobile shopping has now been the new norm as a result of the pandemic—in 2020, mobile commerce grew by a whopping 30% in comparison with 2019.
You can therefore be pretty sure that the next big thing will be m-commerce.
But let’s find out what exactly is this a good thing?
Why is mobile marketing so good?
As you may know, the sale or purchase of goods via mobile devices is a mobile commerce.
With the increased number of smartphone users, however, more time is spent on mobile apps: nearly 4.2 hours are spent on mobile apps every day.
As such, more and more people naturally shop using their phones. Indeed, in the last quarter of 2020, 55.4% of the world’s population purchased mobile devices.
In order to advance m-commerce, social media brands (e.g. Facebook, Instagram and Pinterest) always attempt to engage people in features such as integrated e-commerce shops and shopping posts. They hope to avoid leaving the Platform without clicking the buy button for most of their mobile audiences.
Any socially active ecommerce brand may use these characteristics to receive orders from its customers.
The first point in the 11 ways mobile commerce will help your business is that it’ll help you personalize your brand. Since mobile trade provides consumers with a convenient shopping experience, many firms are much more familiar with the behavior of their customers.
You can, for example, interact via hyper personalized tools such as push notifications, chatbots, SMS and emails, which offer the opportunity to further customer involvement and lead to brand loyalty due to the multiple touchpoints, when customers enter your mobile application and social media shop.
Mobile trade helps to make this omnichannel approach much easier and hyper personalized because customers can communicate throughout the journey.
In essence, your customer will always be fascinated by your products and messages.
How To Use Mobile Marketing To Your Advantage
Whether or not, the majority of global ecommerce sales have already been made available to m-commerce: nearly 73% of global sales are projected in 2021 alone as a result of mobile shopping.
Let us take a closer look at some irreplaceable benefits of m-commerce:
Intuitive User Interface
Nothing denies the importance of user experience. After all, in order to solve their problems with your products or services, customers come to you. It is important to facilitate things – from your page speed to navigation or design.
It is important to make sure everything works smoothly.
If you experience problems, your overall conversion rates are most probably affected. The more friction you reduce, the better chance you will be able to create a loyal user base not to mention upgrading the conversions rate.
Glossier Beauty Brand is a perfect example of how you can easily and user-friendly experience.
The layout is attractive visually and provides customers with just a few clicks to change various shades of their preferred items. They are encouraged to receive free shipment when they add a product to their bag.
Collect Valuable Data On Your Audience
With the help of Mobile Commerce (MC) you can create a unified customer journey so that people can make their way from the browser to the purchaser state faster.
It is best done with an omnichannel approach to this transition.
The omnichannel approach is straightforward: sharing a consistent message across several channels while understanding their conduct, and also giving them the same shopping experience via different channels such as email, SMS or push notifications.
Downloading a Free eBook or taking a coupon code throughout their customer journey is something people can do, such as clicking on your site, browsing various websites, and comparing different products.
It just means that they share your valuable information with you. Using this data, you should also be competitive with other high-end platforms.
For instance, shared email addresses, demographics or history can be used to create a killer Facebook ad to attract your target audience, or you can use it to replace your first-time clients.
Even with the analysis of two billion campaigns in 2018, it was found that the purchase rate was 250% higher and customer retention rose by 90%, thanks to companies using several channels as the means of their omni channel campaigns.
Streamline The Buy & Sell Process
A strong point in the 11 ways mobile commerce will help your business is a huge increase in sales. On average, 69.80% of the carts online are discontinued during the check-out. But the availability of various payment options designed specifically to better serve users on the Smartphone can save your money. It’s the new age of mobile commerce.
People can now pay immediately without having to enter card details via their mobile wallets. One or two clicks are sufficient for making the checkout seamless—these are the most frequent payment options for users such as Apple Pay, Google Pay, Amazon Pay, PayPal One Touch and Visa Checkout.
But if you get overwhelmed about what options to follow, start by spying on your competitors to crack the code, which could signal your own stores if something is common in your competitors’ apps.
Able To Move Away From Generic Content
It is time to send personalized content now that you collected data from your customers. Thus, by relating with their preferences, you can make them feel special. To know the preferences in most cases means to raise awareness and loyalty of brands.
Product recommendations are one of the best ways of sending personalized content.
Based on their recent purchases, it is sometimes more exciting to show similar items, than offering a flat off of 70% (which is what most eco-commerce brands do to get their sales going).
Another personalized approach that you can use to get repeat shoppers is to show customers your new items.
For example, Amazon allows everyone to follow and notify the authors of the new releases. You should create a separate page for those new releases when you are about to release any new items in your e-commerce store.
Your customization does not stop with the product guidelines or new product releases. To boost your ecommerce commitment, you must have other strategies in place.
In this case, sending your segmented list an email campaign can be a superpower.
Interesting Mobile Commerce Examples
Multiple brands have effectively utilized the 11 ways mobile commerce will help your business, let’s look at three stand-out m-commerce examples:
has a few ingenious ways to solve the problems of its customers in your m-commerce application.
If customers have any misgivings, their ‘Smart Stock Up’ feature provides a reminder and people can reorganise their needs with a few taps immediately.
Besides this feature, customers can make great benefits, such as bulk shopping and a free 1 to 3-day shipping schedule.
With over 14 million items the home decor ecommerce brand offers home furnishings, decoration, home appliances and more. The way people shop online from product discovery to simple check-out is constantly improved.
Because of their fast-growing mobile customers, new features are always available to do just that (revamp the shopping experience).
In addition, this brand offers customers some great features – from the creation of a virtual 3D room to interactive photos.
Customers can now test almost every product without shopping in the store by using advanced technology like AR (Augmented Reality).
Those can be saved as favourite finds even if they do not want to buy now and want to try something next month.
Target is another example of mobile business. This retail brand goes on to the world of applications to give your physical stores a convenient shopping experience.
For example, when customers sign up for the mobile app, they get immediate access to its circular feature, which lets them capture some exciting deals in a flash.
Any order can be placed with the drive up feature of the customer’s car.
Constantly Changing Trends
These are 5 trends that must be taken into account as m-commerce continues to expand:
Smartphone users have the opportunity to search without physical interaction with their phone due to the rise of voice-search assistants, such as Alexa, Siri and Google Assistant.
As we speak faster than we type, it is also natural for people to turn more than ever to the voice assistant. It can be a mistake not to pay attention to this growing trend as you plan to move towards a mobile business strategy.
But this is the reality: voice shopping is expected to reach 40 billion dollars by 2022.
You want a healthy portion of this income as an ecommerce brand. Optimizing your voice search keywords is required in your interface.
Chatbots are one of the best solutions to provide instant customer service without your support team having to stay working 24 hours a day. Brands will always be a step forward to serve their audience better by integrating this instrument.
This tool helps you with numerous tasks:
- It leads to satisfied and happier clients.
- Helps you understand your future products and services by improving customer pain points.
- Reduces costs for your customer service.
- Generate additional autopilot email subscribers.
- Help customers learn about your products outside of such heavy media such as blogs, videos, guides and so on.
- On average, customers are prepared to spend over $55 on chatbot purchases, which makes the company a leading revenue driver.
Using push notifications is part of the 11 Ways Mobile Commerce Will Help Your Business. Push notifications are pop-up messages on smartphones of your customers. The best part is that you do not need to open your application or browse your e-commerce website to be notified. You can send them whatever you like as long as they opt-in and their phones are on.
But make sure that your messages are brief and timely. If not, a lower conversion rate could occur. Messages with 10 or less words can make the best conversions (or click rates in this case).
You might wonder what you are supposed to send, right?
You can use your creativity to create high-converting messages using the data you have collected.
For example, if a customer has bought something recently and is waiting to get the product shipped, send a simple push message to inform them when it arrives.
Since 48% of clients buy a product after receiving a push notice, you should consider this for your mobile business application.
A perhaps under utilized point of the 11 ways mobile commerce will help your business is the implementation of augmented reality. Nowadays, before hitting the purchase button they wish to display or experience products in real time and you can do that with AR. Augmented reality is a technology used to improve product viewing and experience in a manner that is used for traditional brick and mortar shops.
More than 120 million US consumers have already committed themselves to AR. The e-commerce brand could increase the participation rate, leading to higher product sales, by bringing smooth product experience with this advanced technology.
Mobile Users Love Video Content
Content marketing has undergone enormous changes over the past few years and video has emerged from the front-hand side: one of the best types of content for Marketing to connect with your audience.
The average person now consumes 100 minutes per day of online videos (a 19 percent hike from 2019).
Videos not only secure many fresh audiences but also increase the conversion rate by 80 per cent with the use of videos on landing pages.
You need something for your mobile business growth to have a video marketing strategy in place.
You can show almost anything about your products with videos, like how to use them, their best characteristics, product comparison, a few background scenes, or even talk about your brand mission.
This strategy also paves the way for those who are not aware of your brand to gain confidence. Moreover, over 50% of shoppers admit that online videos help them decide on the brand they’re going to buy.
With the rising demand for smartphones, you can easily see that mobile business is not a “nice thing” or a “cool trend” – it’s now a “must have”.
It is a safe way to top your competitors and have great sales with the right knowledge and implementation.
Are you interested in scaling your business consistently? Book a call with one of our business experts here.